Prepared By: Benoi Nair
Photographer : Source

UAE’s Retail Pioneer, Union Coop is making sure this holy month of ‘Ramadan’ is full of smiles and content through numerous initiatives, one of which is ‘Khair Zayed’…

Wednesday, 17 May 2018 – Dubai, UAE:

Union Coop launched ‘Khair Zayed’ initiative that will see the distribution of 370 Iftar meals a day, throughout the holy month of ‘Ramadan’. Corporate Social Responsibility and wellbeing is a major foundation based upon which the ‘happiness’ culture of Union Coop is built, and with the holy month of ‘Ramadan’ knocking at the door, the firm is covering every angle to ensure the season is filled with content and smiles.
“A Tribute to Zayed…”
Speaking to the media about the initiative, Mr. Suhail Al Bastaki, Director of Happiness and Marketing Department said, “This year of Zayed we will ensure that the founding father’s vision of a good valued nation based on a happy community is fulfilled. Union Coop works in a systematic manner when it comes to Corporate Social Responsibility initiatives so that we benefit maximum number of individuals in the community. We dedicate this particular initiative to the memory of late Sheikh Zayed bin Sultan Al Nahyan (may God rest his soul), the founding father of the United Arab Emirates.”
Al Bastaki adds, “The meals will be distributed to the staffs of Dubai Health Authority, Dubai Police General Command, Dubai Civil Defence Authority, General Department of Organization Protective Security & Emergency, Al Amal Hospital and Al Sahaba Center for Quraan Memorization. Union Coop is sponsoring and supporting three other initiatives during the holy month, which aims to provide Suhoor and Iftar for up to 32, 000 fasting people.”
As per the recent revelations by the firm, it has allocated AED 75 Million towards the reduction of prices for about 15, 000 consumer and food products during the holy month of Ramadan. Moreover, Union Coop plans to launch many other promotions and initiatives that will contribute to consumer and community happiness.