Union Coop focuses on customer happiness
Union Coop in Dubai declared the spending of more than Dh19.5 million on promotional campaigns, including happy deals and cash back, in the first four months of 2016, of which Dh14.6 million was dedicated to reducing the prices of goods.
The deals serve the purpose of supporting Union Coop’s strategic goals to offer attractive shopping programs, develop its services to meet the latest international standards, and serve the community. Union Coop also revealed a 62 per cent increment in promotion campaigns
Suhail Albastaki, manager, marketing department at Union Coop, stated: “The Coop sales campaigns exceeded customer satisfaction and moved forward to customer happiness, through providing real discounts and services, providing the finest merchandise, and in competitive prices to meet their needs. Union Coop increased its promotional campaigns by 62 per cent compared to 2015, to strengthen its main gaol in easing the burden on citizens and residents.”
“In each campaign, the number of discounted goods are between 200-250 – including food and non-food items. This is besides the planned promotions offered by different divisions inside the Coop, like the bakery, butchery and fishery,” he elaborated.
“Cool Summer has been recently launched and will continue until April 30, 2016. The campaign introduces the reduction of more than 200 goods by up to 50 per cent, including basic daily used goods like rice, cooking oil, desserts, fresh meat vegetables, and fruit, in addition to electrical appliances and household items.”
Union Coop also marked a 90 per cent growth in its customers’ satisfaction during 2015, according to a questionnaire. This confirms that Union Coop offers high standard services to its customers, noted Albastaki.