Union Coop: AED 12 Million towards 14 promotional campaigns in March
Prepared By: Benoi Nair
AED 12 Million allocated towards price reduction on more than 10,000 Food and Non-Food Products
Union Coop, the largest consumer cooperative in the UAE announced that it has allocated nearly AED 12 Million towards promotional campaigns this March, with discounts on more than 10,000 basic food, non-food and consumer goods, as part of its goals and its keenness to launch community initiatives aimed at making consumers happy, meeting their requirements and providing them purchasing options on basic products at competitive prices, in addition to supporting the community and serving the national strategic and socio-economic goals.
In this regard, Dr. Suhail Al Bastaki, Director of Happiness and Marketing Department at Union Coop, confirmed that the Cooperative constantly seeks to launch promotional campaigns in all its branches and centers spread throughout the Emirate of Dubai throughout the year, according to a marketing plan that delights consumers and meets their needs. Noting that the Cooperative has allocated AED 12 Million to support 14 promotional campaigns this month that include discounts on more than 10,000 basic food and non-food consumer goods, as part of its keenness to offer competitive prices and provide better buying options for all basic commodities and the fast-moving consumer goods at discounted prices for the public.
He pointed out that each promotional campaign will be announced during the month of March through the various means owned by the cooperative from the “WhatsApp” service, social media accounts, the websites, text messages, smart applications, as well as Radios, TVs, OOH ads, etc. as all campaigns include varied discounts on hundreds of food and non-food products, in order to benefit everyone and in the interest of the consumer, indicating that the reductions in these campaigns will include Vegetables, fruits, dairy products, meat, sweets, spices, rice, oil and other products.
In addition, he indicated that the Cooperative provides online ordering options for all offers, including this March’s campaigns, through Union Coop’s smart online store (App), as part of its policy to delight consumers, pointing out that the cooperative provides express delivery services, pick-up services from the branches, wholesale purchases and offers, and other features that facilitate the online shopping process.