New ‘COOP’ Concept Store at The Pointe, Palm Jumeirah
Prepared by: Benoi Nair
Photographer: Sultan Almarzooqi
This will be the second store from the COOP series of Union Coop
Union Coop, the largest Consumer Cooperative in the UAE, opened its second branch of the COOP chain at The Pointe, Palm Jumeirah. This new branch of the COOP concept comes as part of its expansion strategy to increase its market share by opening new branches of different sizes.
The branch was inaugurated by H.E. Khalid Humaid Bin Diban Al Falasi, CEO of Union Coop and Mr. Omar Khoory, Managing Director, Nakheel Malls, in the presence of Mr. Humaid Zayed AlNuaimi, General Manager Retail Leasing, Nakheel, Mr. Harib Mohammed Bin Thani, Director of Operations Division, Union Coop Engr. Madiya Al Marri, Director of Properties and Projects Division, Union Coop and Managers, Staffs from both sides and crowd of shoppers.
“The introduction of the COOP series is aimed at delivering its services to the residents of the respective area. The new store, is a convenience store that provides more than 20,000 food and non-food items to reach the largest segment of shoppers in the Palm area,” said H.E. Khalid Humaid Bin Diban Al Falasi
“Union Coop Shareholders can make purchases on their membership account. Moreover, customers of the Tamayaz loyalty program can use their Gold (for Shareholders) and Silver Tamayaz cards at the time of purchase and earn loyalty points. They can get additional discounts up to 90 percent on a wide variety of products, specifically during promotional campaigns on food and non-food items,” adds Al Falasi.
For His part, Mr. Harib Mohammed Bin Thani, Director of Operations Division, Union Coop said,”This branch will operate from Saturday to Wednesday, from 7 AM to 12 PM-midnight, on Thursdays and Fridays until 1 AM to provide the best services all the time. This new concept maintains the modern retail trade standards in all aspects.”
With respect to the area of the branch, Engr. Madiya Al Marri, Director of Properties and Projects Division, Union Coop said, “The new COOP branch is about 9,000 sq. ft. The branch site is distinguished by its proximity to the entrance corridors of the mall and also the main parking area. The strategic location ensures that the customers do not have to roam the other areas of the mall to reach the store and at the same time, there are multiple entrances and exits are available which makes the shopping experience very easy for the prospective customers. Strict furnishing and design standards have been adopted while establishing this branch as well in order to fit with the available area of the store and the items to provide.”
“This branch is Union Coop’s second mutual venture with Nakheel, the first one being our branch in International City, which was opened in 2016. The Nad Al Sheba Mall will be our third venture with them and we expect more Mutual projects with them with respect to our future investments as well.” She said.