Prepared By: Benoi Nair

The CEO emphasized the need for businesses to be flexible, stressing innovation, sustainability, and community-centric service

Dubai, UAE:

Union Coop’s CEO, Mr. Mohamed Al Hashemi, spoke once again at the ‘Food Business Forum 2025’, organized by ‘Retail ME’ and held at JW Marriott Marina, Dubai. Continuing his engagement from last year’s edition, Mr. Al Hashemi was featured on the high-profile CEO Power Panel, which brought together leaders from the retail and FMCG sectors to share strategies that are reshaping the future of the industry.

During the panel discussion, Mr. Al Hashemi shared Union Coop’s perspective on the changing market landscape, reflecting on evolving consumer behaviors, intensifying competition, and emerging trends shaping the retail sector. He highlighted how Union Coop is proactively navigating these dynamics through innovation, organizational agility, and a customer-oriented mindset.

He also elaborated on the company’s internal transformation initiatives, emphasizing strategic shifts that are designed to enhance efficiency, boost sustainability, and deliver long-term value to stakeholders. One of the key themes in his address was the integration of artificial intelligence into core functions to create personalized customer experiences. Mr. Al Hashemi explained how these advancements are contributing to smarter operations and improved customer satisfaction.

“Union Coop’s journey of transformation is guided by a commitment to innovation, sustainability, and community-centric service,” said Mr. Mohamed Al Hashemi, CEO of Union Coop. “Participating in forums like these allows us to share our learning, explore partnerships, and continue setting new benchmarks in retail excellence through technology-driven strategies.”

The forum concluded with the Golden Spoon Awards, where Union Coop was recognized under the category ‘Most Admired Customer Experience of the Year’. The award was received by Mr. Shuaib Alhammadi, Sr. Manager, Community Relations at Union Coop, reaffirming the organization’s focus on excellence in customer engagement and digital innovation.

Union Coop remains steadfast in its mission to lead the region’s food and grocery retail landscape through cutting-edge technologies, operational excellence, and a deep understanding of community needs. This recognition serves as a testament to its ongoing efforts to redefine retail standards in the UAE and beyond.