Union Coop Allocates AED 10 Million on October Promotions
Prepared By: Benoi Nair
12 promotional campaigns in all its branches and its smart online store with discounts of up to 65% to reduce the prices of 12,000 commodities
Union Coop, the largest consumer cooperative in the UAE, announced that it has allocated AED 10 Million for the October Promotional campaign. The discount campaign started from the first of this month and continues to its end, as part of its objectives to delight consumers, meet their demands, and provide them with high-quality products at competitive prices, in line with community initiatives of the cooperative.
In detail, Dr. Suhail Al Bastaki, Happiness & Marketing Director, Union Coop, confirmed that the cooperative has monthly and annual plans to make consumers happy, and it always seeks to offer promotional offers that include discounts that meet the needs of community members, noting that the October campaign is wide and varied and includes launching 12 individual campaigns with discounts on selected FMCG and food products.
He added that Union Coop has allocated AED 10 Million for the October discounts campaign, as it offers discounts of up to 65% on 12,000 basic and consumer products and commodities in all its branches and centers spread in the Emirate of Dubai, and on its ‘Smart online Store’ as well, throughout October, on varying and close to each other dates, as per a carefully crafted marketing plan that benefits everyone’s interest.
He pointed out that the October campaign has started since the beginning of this month and continues to its end, and includes selected types of vegetables, fruits, juices, water, dairy products, meat, sweets, spices, rice, oil and other food and consumer products that meet the expectations and needs of consumers.
And he indicated that Union Coop made ordering options available for all promotional offers for October through Union Coop’s smart online store, and launched a marketing promotional campaign through its smart online store (application) that will continue till October 15, which includes offers, discounts, competitions, in-kind gifts and raffle draws on smartphones and a luxury car under the title “More of Everything”, as part of its pioneering initiatives in providing various options for consumers to experience an exceptional shopping experience, as the smart app contains unique services and features that improve the shopper experience, pointing out that the cooperative provides express delivery services in addition to Click n’ Collect service from Union Coop branches, wholesale purchases and offers, and other features that facilitate the online shopping process.