Union Coop’s Second ‘Back to School’ Campaign
Prepared By: Benoi Nair
The much-awaited promotion starts on the 19th of August and continues until the 28th of the same month
Union Coop, the largest consumer cooperative in the UAE, launched its second “Back to School” promotional campaign, coinciding with the start of the new school season. The second campaign, which begins on the 19th of August and continues until the 28th offers a discount rate of up to 65% on more than 2,000 products and commodities, as part of the package of initiatives launched by Union Coop for its customers on various occasions throughout the year.
In detail, Mr. Majiruddin Khan, Trading Division Director, Union Coop, confirmed that the launch of the second back-to-school campaign is among Union Coop’s primary objectives to make consumers happy, including school students, parents and all those involved in the educational process, meet their requirements, and provide them with high-quality products at competitive prices.
He pointed out that the second “Back to School” campaign, is part of the annual ‘Back to School’ campaign, as Union Coop decided to launch it in two phases to benefit everyone and to prove Union Coop’s ability to provide basic educational supplies at competitive prices, to enhance and develop the experience of its customers in shopping in all its branches, located in different areas of Dubai.
He pointed out that the second campaign, “Back to School”, is distinguished because it provides innovative goods and stationery that keep pace with the requirements of the current educational process, as it includes more than 2,000 products needed by all beneficiaries of the educational process, to continuously improve the level of options offered by Union Coop to consumers, especially students, teachers and schools.
He continued: The campaign will be launched in all the 23 cooperative branches spread in various regions of Dubai from August 19 until August 28, coinciding with the return of students to schools, and includes discounts of up to 65%, noting that Union Coop allocated AED 5 million for the second campaign so that the benefit spread to everyone and in the interest of the consumer.