“Union Coop” launches two campaigns of 13 million Dirhams
Union Coop in Dubai announced that a sum of 13 million Dirhams was allocated to support two promotion campaigns, which have been recently launched; the first is titled “Cash Back”, and continues till 19th, November, the second campaign, titled ” Happy Deals”, will continue till 9th, November , in coincidence with the strategic objectives of union coop, which aims to implement attractive shopping programs with high value and useful to consumers, in addition to enhance its services, to contributes in rendering the best Add value services according to the latest international standards.
Suhail Al Bastaki, Manager of Marketing & Communication Department in union coop, indicated that the two new promotional campaigns seek to move from the phase of consumer satisfaction to the phase of consumer happiness, by offering real discounts and services, that bring them benefits to fulfill their needs, and provide them with the best and highest quality products with the least prices.
The benefits from the “Cash Back” Campaign, Al Bastaki said that the campaign provides the consumer with the possibility of retrieving 10% out of total value of invoice in the form of a payment slip as (voucher) valid for 24 hours from time of transaction: purchases should not be less than AED. 500. In order to get the cashback. The earned cashback can be doubled when the customer double the value of purchases till value of AED. 5000 purchases or more. Consumer gets a voucher of AED. 500 afterwards, the cash retrieval slip (voucher) is valid to be used after buying double the value of slip.
As to “Happy Deals” Campaign, which was launched on 21/10/2015, and continue till 9th, November2015 , Al Bastaki indicated that it includes reduce of prices of 200 commodities by up to 50 %, referring that the discounts include FMCG commodities, including rice, oil, sweets, meats, vegetables and fruits.