Union Coop to Allocate AED 55 Million to Cut Commodity Prices and Giveaways on the Occasion of 47th UAE National Day
Prepared by: Benoi Nair
Photographer: Sultan Almarzooqi
Retail Pioneer to spend AED 55 Million on promotions covering 47 categories, 47 brands and products from 47 Origins, for 47 days, plus thousands of giveaways for winning customers
In line with UAE’s 47th National Day Celebration, Union Coop – the largest consumer cooperative in the UAE, has unveiled a AED 55 Million budget towards the reduction of commodity prices, as well as offering valuable prizes and discounts to consumers during the promotion, which will start from November 27nd till January 12th 2019 across its branches.
This promotion was announced during a press conference held at Union Coop head office in Dubai, in the presence of H.E. Khalid Humaid Bin Diban Al Falasi, CEO of Union Coop, accompanied by Mr. Majiruddin Khan, Asst. Director of Trading Division and Mr. Imad Rashid, acting Director of Happiness & Marketing Department.
On this occasion, Khalid Humaid Bin Diban Al Falasi extended his sincere wishes to the wise leadership of H.H. Sheikh Khalifa bin Zayed Al Nahyan the President of the UAE, H.H. Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE, and ruler of Dubai, and H.H. Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, and Citizens as well as residents on the occasion of 47th UAE National Day.
He further said, “Union Coop is all set to celebrate 47th UAE National Day in grand fashion with customers, with the longest promotion campaign in the history of retail sector and Union Coop, which will cover 47 categories, 47 brands, products from 47 countries for 47 days, and giveaways with a budget of AED 55 Million.”
“During the campaign, we will organize different categories of surprises, in a way that thousands of winners will receive thousands of prizes like Afdhal shopping cards, 47,000 Tamayaz card Points, Discount coupons , Gift Hampers containing Union Food and Non-Food items, Shopping Carts/Trolleys, Kiddie Ville Kids play Area credit and many more. Throughout the campaign period, Union Coop branches will offer from 30 to 75 percent discount on 47 categories, also vouchers for Etihad Mall and Al Barsha Mall shops and many more. “
In line with the unique promotions, Union Coop will also organize ‘Spin & Win’ activity twice a week, wherein lucky customers get to win exciting prizes.
He highlights that “Union Coop aims for the longest promotional campaign to emphasize the competitiveness of the Dubai market, especially the consumer retail sector which is the best in the region in terms of price, quantity and variety. This 47-day long promotion campaign is the proof of the same.”
“30, 000 products with discounts between 30 – 75 percent”
During this campaign, Mr. Khalid Humaid Bin Diban Al Falasi expects a massive sale with 3 million customers visiting the Union Coop branches across Dubai. In order to provide a comfortable shopping experience to the customers, Union Coop has equipped 3 branches to operate 24 hours, 7 days a week. He further points out that the campaign includes the reduction of prices of 30, 000 items with discounts ranging from 30 to 75 percent, along with other discounts on many products and commodities in both Etihad Mall and Al Barsha Mall. This comes within Union Coop’s framework of working together with the wise government to delight the members of the society.