Prepared By: Benoi Nair 

Image: Ali Mohamed Alnuaimi

The campaigns were held in various Union Coop branches and commercial centers located across Dubai

Dubai, UAE:

In the year 2021, Union Coop, the largest consumer cooperative in the UAE organized 14 blood donation campaigns in different locations across Dubai. The drives were held in cooperation with Dubai Health Authority with an aim to encourage community members to donate blood, which will help in maintaining sufficient stock in hospitals for the needy and sick. Moreover, such campaigns and drives are a part of the cooperative’s initiatives towards the local community and its role in promoting volunteer work, which is one of the primary parameters of life values and national foundations.

In detail, Dr. Suhail Al Bastaki, Director of Happiness and Marketing Department at the Union Coop, said that the Cooperative has been constantly seeking, over the past years, to organize blood donation campaigns in its branches and commercial centers spread across the Emirate of Dubai in coordination and cooperation with the competent authorities such as the Dubai Health Authority, noting that these campaigns result in the promotion of social responsibility in the hearts of individuals regarding the importance of donating blood as a noble humanitarian act as it contributes to saving the lives of patients.

And he indicated that last year 14 blood donation campaigns were organized, in which 341 people volunteered to donate blood units for the needy and patients in hospitals, and this was held within the responsibility of the consumer cooperative and its various contributions to support all sectors and entities concerned with the health and societal aspect.

He pointed out that the campaigns aimed to increase societal awareness about the benefits and importance of blood donation, promote positivity and happiness to provide assistance to others, and spread health awareness related to blood donation through a social marketing campaign on the cooperative’s social media to instill a culture of voluntary donation in the Emirati society, which is full of brotherhood, tolerance and peace.