In a move to ensure the sustained participation and integration of Emirati nationals in the UAE hospitality sector, following the conclusion of the inaugural Dubai World Hospitality Championship, the organisers have announced the intention to launch a new incubation centre in collaboration with Dubai SME, Dubai Municipality , Aswaaq and Union Cooperative Society to support winners of the innovative and homemade products category of the Emirati competition.
Aiming to deliver continued professional development to Emirati aspirants in the UAE hospitality sector, the centre will provide the space, services, training tools, mentorship and other resources to members.

His Excellency Ahmed bin Hareb Al Falahi, President of DWHC, made the announcement at a press conference held on 4 November, 2013 at Meydan in the presence of Ahmed Sharif, Vice President of Dubai World Hospitality Championship, Abdul Basit Al Janahi, CEO of The Sheikh Mohammed Bin Rashid Establishment for Young Business Leaders (Dubai SME), Khalid Sharif Al Awadi. Director of Food Control Department, Dubai Municipality , Khalid Bin Gharib, Head of the Committee of Dubai Heritage and Touristic Section, Dubai Culture and Arts Authority, Affan Al Khouri, Executive Director, retail sector, Aswaaq Company and Suhail Al Bastaki, the Media and Communications Manager in Union Cooperative Society.