The Union Cooperative Society adopts many community initiatives, and contributes to a distinctive role in the social responsibility at the state level. Moreover, in the framework of the Ministry of Interior initiative, implemented by The Security Media Department of the secretariat of the office of his highness the Deputy Prime Minister and the Minister of the Interior, under the slogan “live safely” to raise awareness about the many risks of the fireworks usage on lives and properties, especially to the children and adolescents. Etihad mall organized an event to support this initiative in the field of social legal liability in cooperation with Dubai Police; an awareness display was presented during the event including the objectives of the campaign, in addition hosting a number of the children’s favorite characters to present a comedy show and doing drawing workshops for the kids, in addition to the competitions and gifts.

Brigadier General Abdullah Ali Al Ghaithi, the director of the general department of Organization Protective Security and Emergency in Dubai Police expressed his satisfaction with the great success achieved by the awareness campaign on the dangers of the fireworks for the year 2015. In addition his appreciation of the roles of all the institutions which contribute to the success of this type of initiatives, what he considered a strong indication that the ongoing campaign is proceeding steadily forward, and succeeded in achieving social interaction with the public especially through the social network sites.
On the other hand, the attendance praised such events, demanding from the society to repeat it from time to time, in view of its promotion of values and community awareness for the safety of the members of the community; they also took personal memorial photos (the selfies)

At the end of the campaign events, the sponsors and collaborators in these awareness campaigns were honored in an amazing festival hall in the Dubai Trade Center. The Brigadier General/ Abdullah Ali Al Ghaithi honored the Union Cooperative Society. In addition, presented to its representative Mr. Suhail Al Bastaki, marketing and communications department manager, a certificate of thanks and appreciation, and a commemorative shield and that for the society effective contribution and its outstanding role in the success of the events of the campaign for the year 2015.