UNION COOP has also contributed in spreading social awareness in the community and disseminating constructive culture, in order to support social coherence and raise the cultural level by sponsoring marketing and awareness campaigns of the ministries, government and private organizations, by printing the awareness campaign logo & slogans on shopping bags, or by setting up campaign promotion cash counters in the malls and branches of the UNION COOP, or by displaying the logos of these campaigns on the point of sale screens around UNION COOP’s branches, and displaying campaign logos on the digital screens in malls (Etihad Mall – Al Barsha Mall).