Colour from a \u2018retail\u2019 perspective can define a successful <\/span>store<\/a><\/span> or a hypermarket as it can successfully influence buyer behaviour. Why? Because the colour combination is all about consistency and buyers react to it instinctively. Our brains are programmed to respond to the colour effect and modern retailers are using this colour theory to analyse both the physiological and psychological influences.<\/span><\/span><\/p>\n Colour psychology is a scientific study that shows how colour affects human behaviour and is often regarded as a part of a broader perspective of \u2018Behavioural Psychology\u2019. <\/span><\/span><\/p>\n Today, it takes around 90 seconds for an average consumer to judge a product and make up his mind to buy it. If anyone wishes to influence buying behaviour in any form of purchase, then understanding Colour Psychology will be the right path to take. For instance \u2013 Cleanliness is closely associated with the colour \u2018White\u2019 which is why the same colour is preferred in a clinical setting. <\/span><\/span><\/p>\n \u00a0<\/span><\/span><\/p>\n Some Interesting Facts: <\/span><\/span><\/i><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>In a very interesting info-graphic posted by \u2018<\/span>Kissmetrics<\/a><\/span>\u2019, more than 85% of the shoppers chose colour as a primary factor behind choosing a particular product. <\/span><\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>Target consumer is capable of making a subconscious decision or judgement within first 90 second of entering a retail store. <\/span><\/span><\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>52% of the shoppers prefer not to return to a store if the <\/span>aesthetics<\/a><\/span> are not up to the mark.<\/span><\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>Visual Appearance affects 93 % of the purchasing decisions.<\/span><\/span><\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span>Colour ads are read 42% more than the same ads in Black n\u2019 White. <\/span><\/span><\/span><\/p>\n <\/p>\n <\/p>\n Colour Perception Based on Feelings <\/span><\/span><\/b><\/p>\n \u00a0<\/span><\/span><\/p>\n Yellow<\/b><\/a><\/span>: Represents Youth and Optimism. Normally used in combination with other colours to grab attention. <\/span><\/span><\/p>\n Red<\/b><\/a><\/span>: Represents Impulsive Energy. The colour can be used to create a sense of \u2018urgency\u2019 and to appeal mostly spontaneous shoppers. <\/span><\/span><\/p>\n Blue<\/b><\/a><\/span>: Represents the feeling of \u2018trust\u2019 and \u2018security\u2019 whereas \u2018Navy Blue\u2019 is considered to be a \u2018budget conscious\u2019 colour. This is why banks mostly use the colour blue for their marketing materials or even logos. <\/span><\/span><\/p>\n Green<\/b><\/a><\/span>: Represents \u2018wealth\u2019 and \u2018nature\u2019. Green attracts people who are easy-going.<\/span><\/span><\/p>\n Orange<\/b><\/a><\/span>: Represents \u2018Excitement\u2019 and \u2018Aggression\u2019, which is why it remains to be a perfect colour for \u2018call to action\u2019.<\/span><\/span><\/p>\n Pink<\/b><\/a><\/span>: Represents \u2018feminine\u2019 and soft nature. The colour is used to market female products and girly stuff although \u2018pink\u2019 is not the most preferred by women. <\/span><\/span><\/p>\n Black<\/b><\/a>: Represents \u2018Power\u2019 and <\/span>influence<\/span>. Black is mostly used to market luxury products. <\/span><\/span><\/p>\n![\"\"](\"https:\/\/corporate.unioncoop.ae\/wp-content\/uploads\/2019\/06\/ColorPsych2.jpg\")
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